Spring & Mulberry: New York's Sweet Taxi Ride

Fooh concept details:

A giant taxi cruises through Manhattan streets carrying an oversized Spring & Mulberry chocolate bar wrapped in a vibrant bow. The colorful package transforms through turquoise, pink, and golden variations as the taxi moves past classic New York storefronts. This Spring & Mulberry FOOH ad turns the city into a mobile celebration, delivering the brand's premium chocolate treats through the heart of urban energy.