Star Wars: Parisian Ad Column Ignites the Force

Fooh concept details:

A traditional Parisian street advertising column unexpectedly transforms into a Star Wars lightsaber in this conceptual FOOH advertisement. In celebration of May 4th ("Star Wars Day"), the cylindrical advertising pillar emits a brilliant green beam of light that extends into the sky beside the iconic July Column at Place de la Bastille. Adding to the galactic spectacle, Imperial TIE fighters appear to fly through the Parisian sky, creating a multi-dimensional Star Wars experience. The interactive concept encourages passersby to activate the beam through their smartphones, bringing the Star Wars universe to life in an unexpected urban setting that perfectly captures the spirit of "May the Force be with you."