Starbucks: Giant Frappuccino Takes Over Store

Fooh concept details:

An innovative FOOH Ad by Starbucks Indonesia employs augmented reality to showcase a giant Frappuccino superimposed over their café interior. Created by CGI artist @ro.cgi, the oversized beverage towers over baristas and features realistic details from condensation to visible ingredients. This creative digital enhancement transforms an ordinary café space into a memorable brand moment, positioning Starbucks drinks as the essential "Monday go-to coffee." By blending physical retail space with digital artistry, this sophisticated marketing approach creates social media-friendly content that drives engagement while reinforcing the brand's prominent position in Indonesia's competitive coffee market.