Starbucks: Giant PSL Floats By St. Stephen's Cathedral

Fooh concept details:

A massive pink Starbucks mug suspended by dozens of pink and white balloons hovers beside Vienna's magnificent St. Stephen's Cathedral in this striking FOOH advertisement. The oversized cup, prominently displaying the Starbucks logo, appears to float above the plaza where pedestrians pause to marvel at and photograph the spectacle. This creative visualization announces the arrival of the iconic Pumpkin Spice Latte to Austria, dramatically setting the seasonal favorite against the backdrop of historic Gothic architecture.