STB Le Havre: The Tower Wears the Jersey

Fooh concept details:

A massive Le Havre basketball jersey drapes over the top of the city's iconic tower, its fabric folding naturally over the building's edge against a clear blue sky. The number 76 and club crest stretch across the fabric as the tower stands tall over the surrounding square. This STB Le Havre FOOH campaign turns a city landmark into a giant celebration of the team's colors.