Studio Anneloes: Erasmus Fashion Bridge
Fooh concept details:
Studio Anneloes transforms Rotterdam's iconic Erasmus Bridge into a monumental clothing hanger, displaying a vibrant pink top and navy skirt against the city skyline. The signature white cables of the bridge perfectly frame the suspended garments, while trams and traffic continue below. This striking FOOH concept merges urban architecture with fashion, positioning the brand's premium designs as integral to Rotterdam's modern landscape and embodying the Studio Anneloes "Designed to Empower" philosophy.