Subway: The Stretchy Cheese Bus
Fooh concept details:
A Subway-branded bus breaks apart in the center of Paris, revealing melted cheese dramatically stretching between two halves of a sandwich. This eye-catching FOOH advertisement transforms an articulated bus into a giant SubMelt that splits open on cobblestone streets, showcasing the irresistible cheese pull that defines the brand's new offering. The clever visual stunt turns a simple bus into a mouth-watering street spectacle that brings Subway's Series sandwiches to life in an unexpected urban context.
