Super Bowl: Times Square Kick-Through Reality

FooH Overview:

Brand: Super Bowl
Industry: Sport, Events
Creator: Flame CGI

Fooh concept details:

A football materializes on Times Square's pavement as NFL action unfolds on towering displays above. When a pedestrian kicks the ball toward the massive screen, it dramatically shatters the digital barrier, merging with the Super Bowl match in progress. This innovative FOOH concept blurs dimensional boundaries, transforming passive observers into active participants and bringing the excitement of game day directly into Manhattan's iconic urban landscape.

Additional Information:

Country: USA
City: New York City
Place: Times Square
Scene: Billboard, Playground
Environment: City

Related FOOH Campaigns

Concept
NFL x SuperBowl: Team Spirit Explosion
Brand: NFL, Super Bowl
Creator: Vertex
Concept
NFL x SuperBowl: The Snack Touchdown Explosion
Brand: NFL, Super Bowl
Creator: Vertex
Concept
NFL x Super Bowl: Giants of the Super Bowl
Brand: NFL, Super Bowl
Creator: Vertex
Concept
NFL x Super Bowl: Liberty Takes the Field
Brand: NFL, Super Bowl
Creator: Portal