Super U: Harry Potter's Magical Parking Lot

FooH Overview:

Brand: Super U
Industry: Entertainment, Retail & Ecommerce
Creator: Busterwood

Fooh concept details:

Giant floating candles illuminate a Super U parking lot at night, casting a warm glow as they hover in formation like a scene from Hogwarts. The magical display culminates as the iconic Harry Potter logo materializes in the starry sky above the supermarket, transforming an everyday shopping destination into a wizarding world. This Super U FOOH ad proves that muggles can create their own magic, bringing enchantment to the ordinary.

Additional Information:

Country: France
City: Paris
Scene: Formation, Droneshow
Environment: Shopping Venue

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