Tabasco: Liberty's Spicy Tribute

Fooh concept details:

The Statue of Liberty trades her iconic torch for a bottle of Tabasco sauce in this playful FOOH advertisement celebrating National Hot Sauce Day. Captured against the New York skyline, Lady Liberty proudly raises the distinctive red pepper sauce while holding what appears to be a July 4th invitation in her other hand. This digital transformation of America's most famous monument creates a clever visual pun linking two American icons while playfully raising the question posed in Tabasco's social media: which is older—the statue or the hot sauce? The seamless CGI integration turns a national symbol into a temporary brand ambassador overlooking the harbor.