TAMS: Giant Claw Machine in Seoul Waterway

Fooh concept details:

A colossal TAMS Zero claw machine rises from a Seoul waterway with the iconic Lotte World Tower in the background. The playful orange arcade cabinet dispenses refreshing cans directly into the water below, creating ripples as each "Zero Calorie" beverage splashes down. This dynamic FOOH display transforms the urban landscape into an interactive game, with TAMS Zero cans floating around the machine, emphasizing the brand's promise of "Zero Degrees of Cool" through a refreshing visual metaphor of drinks emerging from a supersized arcade experience.