Tanqueray: Sky-High Mixology Transforms Madrid

Fooh concept details:

In this spectacular nighttime FOOH campaign, a giant Tanqueray gin bottle appears suspended above Madrid's iconic Edificio Carrión. The massive bottle tilts to pour into the building's cylindrical top, which transforms into a glowing Schweppes tonic display. A helicopter delivers a giant ice cube to complete the cocktail, while excited crowds gather below with phones raised. This creative collaboration turns one of Spain's most famous landmarks into a colossal gin and tonic in the making, creating an unforgettable architectural mixology spectacle.