Target: Indoor Beach Oasis Showcases Free AF Summer Collab

Fooh concept details:

A miniature beach scene transforms the entrance of Target stores with sand, beach chairs, and summer accessories. This innovative FOOH Ad promotes Free AF's limited-edition "Beach Bungalow" 4-packs by turning retail space into an unexpected beach environment. The campaign effectively communicates product availability through a tangible, branded installation that captures shoppers' attention immediately upon entering the store. By physically connecting the non-alcoholic beverages with summer activities, Target and Free AF create a memorable retail experience that drives consumer awareness and highlights the seasonal product placement near Stanley brand merchandise.