Tchibo: Monumental Coffee Bean Cascade Turns 75

Fooh concept details:

In this innovative FOOH campaign, Tchibo transforms its Vienna storefront with a giant transparent coffee jar appearing in front of the building. The installation evolves from an empty vessel to one filled with cascading coffee beans, featuring a golden grinder attachment and culminating with a colorful message reading "Thanks for 75 Years." This celebration highlights Tchibo's in-store bean-filling service while cleverly turning everyday coffee into a monumental urban spectacle.