Tchibo: Vienna's Giant Holiday Gift Spectacle

Fooh concept details:

In this festive FOOH campaign, Tchibo unveils a colossal red gift box in the heart of Vienna, with the iconic Rathaus tower visible in the background. The oversized presentation box opens to reveal dozens of signature green Tchibo gift packages spilling outward, complete with festive ribbons. The interior message "Joy for everyone!" captures the holiday spirit while creating an interactive element—viewers are invited to count the boxes for a chance to win prizes. This installation transforms an ordinary city intersection into a magical Christmas display.