Tefal: Giant Multicooker Urban Adventure

Fooh concept details:

Through the streets of a Polish city, an enormous Tefal Cook4me Touch Pro multicooker appears to have burst open, sending oversized vegetables and ingredients tumbling across bike lanes and pedestrian paths. This playful FOOH Ad transforms the urban landscape into a surreal cooking scene, with colorful produce scattered throughout the downtown area while a giant replica of the actual appliance dominates the street. Passersby interact with the installation as they navigate around the scattered ingredients, creating an immersive experience that literally invites them to "jump into a world full of flavors and simple solutions." The clever visual metaphor of food escaping from the multicooker effectively demonstrates the product's versatility and abundance of culinary possibilities.