Telepass Skipass: Bringing the Alps to Italian Cities

Fooh concept details:

In this innovative FOOH campaign, Telepass brings winter sports to iconic Italian landmarks. A snow-covered yellow tram appears in Milan's cathedral square, then transforms into a mobile ski depot with equipment sprouting from its roof. The surreal winter scene continues as skis and poles emerge from a snow pile against the backdrop of a triumphal arch. By placing ski equipment and alpine elements in urban environments, this creative advertisement visualizes the company's tagline "With Telepass, the snow is closer!", promoting their Skipass service that offers access to 60 ski facilities and 3000 km of slopes through a convenient mobile app.