The Glenlivet: Lady Liberty in Scottish Tartan

FooH Overview:

Brand: The Glenglivet
Industry: Beverages, Alcohol, FMCG
Creator: Why.CGI

Fooh concept details:

The Glenlivet transforms America's most iconic symbol in this striking FOOH campaign, dressing the Statue of Liberty in traditional Scottish tartan. The famous monument appears draped in a distinctive blue and green plaid pattern that completely covers her classical robes, creating a bold visual fusion of American liberty and Scottish heritage. This clever FOOH experience captures attention by reimagining a globally recognized landmark through a distinctly Scottish lens, celebrating the whisky brand's heritage while playfully claiming a piece of New York's skyline.

Additional Information:

Country: USA
City: New York City
Place: Statue of Liberty
Scene: Wrapped, Transition
Environment: City

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