The Hyundai: Prague Dreams Illuminate Seoul Skies

Fooh concept details:

A striking FOOH advertisement transforms the exterior of The Hyundai department store with an elegant visual narrative. A digital display on the cathedral-like building shows an artistic cascade of glowing, abstract shapes, while shimmering gold balloon letters spell "DREAMING ABOUT PRAGUE" in mid-air. The augmented reality experience creates a magical floating exhibition announcement for the Prague-themed cultural showcase, running from May 3-30, 2024.