The Line x Adidas Chile 62: Streetwear Legacy
Fooh concept details:
A massive Adidas Chile 62 jacket floats above Santiago's cityscape, lifted by drones branded with The Line and Adidas logos. The classic black track jacket with gold trefoil emblem hovers dramatically against a moody sky, while digital billboards below alternate between brand messaging. This eye-catching FOOH campaign announces an exclusive capsule collection, connecting heritage sportswear with contemporary street fashion through an innovative aerial display.