The North Face: Giant Jacket Urban Takeover
Fooh concept details:
A massive North Face puffer jacket hovers monumentally above the city skyline, its iconic yellow and black design dominating the urban landscape as amazed onlookers crane their necks skyward. This spectacular The North Face FOOH campaign brings the spirit of Himalayan peaks to city streets, reminding urban adventurers that winter's shorter days don't diminish the endless possibilities for exploration - because when you're properly equipped, cold weather becomes just another exciting challenge to conquer.