The North Face: New York's Puffer Christmas Tree

Fooh concept details:

A massive green puffer jacket transforms into a towering Christmas tree on a New York street, its quilted segments creating a festive shape that reaches toward the sky. A figure in winter gear stands before the giant holiday structure, as The North Face branding crowns the top. This The North Face FOOH advertisement merges the brand's iconic winter gear with holiday spirit, turning urban landscape into a celebration of warmth and seasonal joy.