The Ordinary: Giant Serum Bottle Rides Tuk-Tuk

Fooh concept details:

This striking FOOH Ad showcases The Ordinary's Thai market launch with a supersized product replica mounted on a colorful tuk-tuk navigating Bangkok's vibrant nightlife districts. The campaign effectively combines local transport culture with the brand's minimal aesthetic, creating a perfect visual contrast against the neon-lit backdrop of Thailand's streets. This strategic marketing approach announces The Ordinary's new retail presence through @thaisephora, @eveandboy, and @shopee_th while building excitement in a key Asian beauty market. The mobile display transforms an everyday transportation method into an unmissable brand statement.