The Royal Thorns: Insomnia in the heart of Paris

FooH Overview:

Brand: Hugo Publishing
Industry: Entertainment, Art & Culture
Creator: Busterwood

Fooh concept details:

A giant book installation adorns the University of Paris façade, showcasing "Insomnia" by Lea Nemezia through a clever sequential display. Pages appear to turn themselves against the elegant black billboard, moving from the novel's beginning to its final reveal announcing "Now available in bookstores." Golden celestial motifs and ornate doorway illustrations complement the fantasy aesthetic of "The Royal Thorns" series. This imaginative FOOH execution transforms a standard book advertisement into a captivating literary unveiling that catches the attention of Parisian passersby.

Additional Information:

Country: France
City: Paris
Place: University of Paris
Scene: Billboard, Giant Object
Environment: City

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