The Torineser: Magazine Covers Fall Through Turin

Fooh concept details:

An innovative FOOH experience shows imaginary magazine covers of "The Torineser" toppling like dominoes through Turin's iconic cityscape toward the International Book Fair. The oversized publication covers create a cascading visual sequence across the city's most recognizable locations, including Piazza Castello and the grand royal palace, before transforming into a minimalist architectural model of the exhibition space. This clever visual narrative promotes both the fictional magazine and its real exhibition stand (PAD 2 STAND J146), perfectly embodying the Book Fair's theme "Imaginary Life" by showcasing covers of a magazine that doesn't actually exist—blurring the line between reality and imagination in a creative urban intervention.