Thomy: Hot Dog Truck with Giant Condiment Tube

Fooh concept details:

Taking street food advertising to new heights, this FOOH Ad features a digitally crafted yellow food truck with an oversized hot dog and Thomy mayonnaise tube integrated into Tel Aviv's urban landscape. The creative 3D visualization makes it appear as if the condiment is being applied directly from the building to the vehicle below. What makes this campaign particularly effective is how it combines familiar food truck culture with surreal scale to create an unexpected brand moment. The seamless integration of digital elements within the real environment demonstrates how modern advertising can transform everyday urban scenes into memorable brand experiences.