Thomy: Statue of Liberty Holding Condiment Tubes

Fooh concept details:

Using digital manipulation, this clever FOOH Ad reimagines the Statue of Liberty as Thomy's "biggest fan," replacing her torch with various Thomy condiment tubes. The faux breaking news format creates urgency and humor while seamlessly blending the Swiss brand into American iconography. Rather than simply superimposing products onto landmarks, the campaign creates a narrative that connects cultural symbolism with brand identity. This approach demonstrates how digital advertising can transform recognizable symbols into shareable content that crosses cultural boundaries while maintaining the brand's playful personality.