Tiffany & Co.: Animated Jewelry Box

Fooh concept details:

Within the grand atrium of Hong Kong's LANDMARK mall stands a monumental Tiffany Blue jewelry box, brought to life through digital artistry by Shane Fu. This immersive FOOH Ad features a colossal replica of Tiffany's iconic packaging with an animated diamond-encrusted bird emerging from within, taking flight across the luxury shopping center. The oversized display showcases the legendary "Bird on a Rock" jewelry design, transforming it from accessory to performance art as the bird soars toward the Tiffany & Co. storefront, leaving trails of ethereal light in its wake. Shoppers witness the fusion of traditional luxury and cutting-edge digital animation against the backdrop of the mall's soaring glass ceiling.