Tim Hortons: Giant Roll Up Cup Celebration

Fooh concept details:

A red helicopter hovers above the winter cityscape, approaching a towering Tim Hortons Roll Up To Win cup that dominates the skyline. The massive promotional cup reveals "THEY'RE BACK!" as its lid opens, releasing a shower of blue and white star confetti that rains down over the snow-covered landscape. This FOOH advertisement transforms an ordinary urban scene into a spectacular announcement for the return of Tim Hortons' beloved contest, available both on classic cups in-store and through the Tims app. The oversized cup activation creates an unexpected moment of promotional excitement against the backdrop of city buildings.