TIM: Urban Cooler Surprise

FooH Overview:

Brand: TIM
Industry: Telecom
Creator: Sailor Studio

Fooh concept details:

A giant cooler opens on a busy Brazilian street, revealing Brahma beers chilling inside—transforming a TIM cellular kiosk into a refreshment spot. This FOOH installation cleverly connects mobile recharges to cold drinks through TIM's partnership with Zé Delivery. The oversized cooler contrasts with São Paulo's architecture, highlighting the campaign message: "Now your recharge becomes a cold drink." The installation embodies TIM's promise to "bring more fun to this summer" through digital transactions.

Additional Information:

Country: Brazil
City: Sao Paulo
Place: Avenida Paulista
Scene: Giant Object, Unboxing, Frozen
Environment: City, Shopping Venue

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