Timberland: Yellow Boot Soars Above the Skyline

Fooh concept details:

Floating high among urban skyscrapers, a giant Timberland boot commands attention in this striking FOOH Ad. The oversized classic yellow boot hovers between tall buildings, giving pedestrians below a unique perspective of the iconic footwear's distinctive sole pattern and sturdy construction. Released for Thanksgiving season with the playful tagline "Turkeys can't fly, but butters can," the campaign cleverly references both the holiday and the boots' nickname "butter boots" among fans. The dramatic placement against the gray cityscape makes the boot's signature wheat color stand out dramatically, drawing eyes upward to promote Timberland's Original Yellow Boot available on their website..