Today House: Street Furniture for 2024 Design
Fooh concept details:
The innovative FOOH Ad transforms a busy Seoul street into a living room setting that seamlessly integrates with the urban landscape. A blue sofa, stylish lamp, and colorful pennants create a striking street-level display beneath floating "2024 DESIGN STATION" balloon lettering. This unconventional marketing approach effectively captures attention by blurring boundaries between indoor and outdoor environments. The campaign cleverly introduces Today House's new premium retail concept featuring curated home goods from brands like USM and Artemide, while demonstrating their understanding of how design shapes public spaces and personal environments.
