Tory Burch: Urban Sneaker Takeover

Fooh concept details:

Giant Tory Burch Clover Court sneakers transform a downtown intersection in multiple ways—some cruise along the street at ground level, while others glide overhead suspended on cables like a colorful aerial tramway. Displayed in various pastel colorways, these oversized shoes create a dynamic fashion installation throughout the urban space. This innovative FOOH advertising concept turns the city itself into a playful showcase for the brand's distinctive sneaker collection, capturing attention from every angle as pedestrians navigate through this unexpected runway of suspended and street-level footwear.