Transavia: Airplane Lands in Paris Metro
Fooh concept details:
A surreal FOOH campaign brings air travel underground as a Transavia airplane appears to have landed inside a Paris Metro station. The white and green branded aircraft stretches along the platform, transforming the subway into an airport terminal. Commuters with luggage stand beside what looks like an actual plane, complete with windows and nose cone, creating a striking illusion that blurs the boundary between air and rail travel. The clever advertisement playfully suggests that Transavia's destinations are as accessible as the next metro stop, while the brand's Instagram caption notes that "the hardest part was removing the wings" to fit the aircraft into the Line 14 tunnel.