Travis Scott: Dubai's Highway Rage Revolution

Fooh concept details:

A sleek sports car races beneath the iconic landmark while a figure stands tall on the vehicle, embodying the raw energy of Travis Scott's "rage mode." The towering Burj Khalifa watches over this spectacular scene as the decorative archway transforms the everyday commute into an epic journey. This Travis Scott FOOH campaign merges Middle Eastern artistry with hip-hop culture, capturing the artist's rebellious spirit and turning Dubai's streets into a stage for musical rebellion.