Truff x Starbucks: Sandwich Gets Gourmet Makeover

Fooh concept details:

A giant breakfast sandwich takes center stage outside a Starbucks store as TRUFF hot sauce dramatically pours from an oversized sauce packet, transforming the meal from ordinary to extraordinary. This eye-catching FOOH campaign showcases the limited-time partnership between the premium hot sauce brand and the coffee giant, featuring a sausage, cheddar and egg sandwich that changes in appearance as the sauce cascades down. The creative visual highlights TRUFF's special promotion running at participating U.S. Starbucks locations from March to April 2025, inviting customers to elevate their breakfast experience.