TUMI: Asra Bags Dance Above Milan's Iconic Landmarks

FooH Overview:

Brand: TUMI
Industry: Fashion, Accessories
Creator: Bureau Tonalli

Fooh concept details:

Against Milan's picture-perfect sky, this inventive FOOH Ad presents TUMI's Asra bags as airborne companions hovering above the city's architectural treasures. Moving between the Duomo's Gothic spires and the Galleria Vittorio Emanuele II's elegant arcades, the rose-colored and black leather bags seem to float freely, embodying the campaign's reminder to 'look up once in a while.' The clever use of augmented reality transforms ordinary urban environments into unexpected marketing moments, encouraging both locals and tourists to discover the brand while exploring Italy's fashion capital.

Additional Information:

Country: Italy
City: Milan
Place: Milan Cathedral
Scene: Giant Object, Flying Object
Environment: City

Related FOOH Campaigns

TUMI: Floating Asra Bags in Milan's Historic Galleria
Brand: TUMI
Creator: Bureau Tonalli
Concept
Tory Burch: Urban Sneaker Takeover
Brand: Tory Burch
Creator: VX Reel
Nike x Musinsa: Official Arrival in 3D
Brand: Musinsa, Nike
Creator: Moiberlab
Havaianas: Brazil's Golden Shores on Your Feet
Brand: Havaianas
Creator: Unknown