TUMI: Floating Asra Bags in Milan's Historic Galleria

FooH Overview:

Brand: TUMI
Industry: Fashion, Accessories
Creator: Bureau Tonalli

Fooh concept details:

This captivating FOOH Ad showcases TUMI's Asra collection suspended in the magnificent Galleria Vittorio Emanuele II in Milan. The burgundy and black leather bags appear to defy gravity against the backdrop of the galleria's stunning glass dome and ornate architecture. By placing their luxury travel accessories in this iconic shopping destination, TUMI creates a perfect synergy between historical elegance and modern travel style. The dynamic positioning of the bags suggests movement and adventure, reinforcing the brand's message about journeys and destinations.

Additional Information:

Country: Italy
City: Milan
Place: Milan Cathedral, Galleria Vittorio Emanuele II
Scene: Giant Object, Flying Object
Environment: Interior, Shopping Venue, Plane View

Related FOOH Campaigns

TUMI: Asra Bags Dance Above Milan's Iconic Landmarks
Brand: TUMI
Creator: Bureau Tonalli
Liberty's Leap7x Forever Sneakers Collection
Brand: Liberty Shoes
Creator: EiPi Media
Stuart Weitzman: Ice Dance of Luxury
Brand: Stuart Weitzman
Creator: Vertex
Pandora: Ring Shape Glows at Jeju
Brand: Pandora
Creator: Unknown