TurboTax: New York City Takeover

Fooh concept details:

A giant red TurboTax checkmark ball rolls through New York City, bouncing off a Times Square billboard, flying past a man reading on a street corner, diving into a Spring Street subway station, and riding the 6 train platform. It floats next to the Statue of Liberty before finally rolling up to a TurboTax store entrance. This TurboTax FOOH advertisement takes the brand's iconic logo on an unstoppable journey across the city's most recognizable landmarks and streets.