U&Alibi x UKTV: Papers of War - Jack Wright Legacy
Fooh concept details:
A captivating FOOH video brings U&Alibi's new legal thriller "I, Jack Wright" to life as burning legal documents cascade from an elegant building's facade. The striking display shows singed wills and testament papers scattered across the London pavement, visually embodying the show's tagline "Where there's a will, there's a war." This eye-catching advertisement promotes the network's Wednesday 9pm drama series about inheritance battles and legal intrigue, inviting viewers to discover if they'll "get what they deserve" in this high-stakes story of family conflict, betrayal, and contested fortunes.