UEFA x Euro 2024: Stadium Screen Becomes 8-Bit Game

FooH Overview:

Brand: UEFA, Euro 2024
Industry: Sport, Events
Creator: Lemons CGI

Fooh concept details:

The iconic Olympic Stadium gate becomes a giant retro gaming screen in this innovative FOOH advertisement for UEFA Euro 2024. This FOOH concept merges sports heritage with gaming nostalgia, transforming the stadium entrance into an interactive arcade experience that celebrates European football's premier tournament through the lens of classic video game aesthetics.

Additional Information:

Country: Germany
City: Berlin
Place: Olympic Stadium
Scene: Billboard, Playground, Human Interaction
Environment: City, Sports Venue

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