UEFA x Euro 2024: Trophy Activation

Fooh concept details:

A spectator kicks a massive Euro 2024 football toward the tournament's gigantic trophy hovering above the Allianz Arena. When the ball strikes the trophy's central point, it triggers a spectacular display as colorful ribbons representing all competing nations burst forth and radiate outward. This interactive FOOH concept transforms the championship's most coveted prize into a dynamic celebration of European football unit