UFC: Championship Belt Smashes Through Abu Dhabi Arena

FooH Overview:

Brand: UFC
Industry: Sport
Creator: Vertex

Fooh concept details:

A massive UFC championship belt bursts through the façade of Abu Dhabi's golden Etihad Arena in this powerful FOOH promotion. Giant fighter hands grip the oversized gold and silver belt as it emerges from the building where the Usman vs. Chimaev matchup is advertised. The prestigious octagonal prize appears to physically break through the arena's structure, symbolizing the event's "Breaking Through" tagline for UFC 294. This dynamic visual transformation gives fans a taste of the explosive action awaiting inside during Abu Dhabi Showdown Week.

Additional Information:

Country: UAE
City: Abu Dhabi
Place: Yas Island, Etihad Arena
Scene: Emerging Object, Billboard, Giant Object
Environment: Sports Venue

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