UFC: Championship Belt Smashes Through Abu Dhabi Arena

FooH Overview:

Brand: UFC
Industry: Sport
Creator: Vertex

Fooh concept details:

A massive UFC championship belt bursts through the façade of Abu Dhabi's golden Etihad Arena in this powerful FOOH promotion. Giant fighter hands grip the oversized gold and silver belt as it emerges from the building where the Usman vs. Chimaev matchup is advertised. The prestigious octagonal prize appears to physically break through the arena's structure, symbolizing the event's "Breaking Through" tagline for UFC 294. This dynamic visual transformation gives fans a taste of the explosive action awaiting inside during Abu Dhabi Showdown Week.

Additional Information:

Country: UAE
City: Abu Dhabi
Place: Etihad Arena, Yas Island
Scene: Emerging Object, Billboard, Giant Object
Environment: Sports Venue

Related FOOH Campaigns

UFC: Brazil's Fighting Spirit
Brand: UFC
Creator: Unknown
Concept
UFC: Real-World Game Arena
Brand: UFC
Creator: Flame CGI
UFC: Manchester's Championship Arrival
Brand: UFC
Creator: Why.CGI
UFC: Paris Rhythmic Combat Countdown
Brand: UFC
Creator: Why.CGI