UFC: Manchester's Championship Arrival

FooH Overview:

Brand: UFC
Industry: Sport, Events
Creator: Why.CGI

Fooh concept details:

A colossal UFC championship belt crowns the Co-op Live arena in Manchester against a dramatic stormy sky, transforming the venue into a literal throne of combat sports. The gleaming gold belt, complete with detailed octagonal plates and jeweled embellishments, hovers majestically above fighter banners promoting the Edwards vs. Muhammad match. This spectacular UFC FOOH advertisement turns architecture into artistry, visually proclaiming Manchester as the temporary capital of mixed martial arts for UFC 304.

Additional Information:

Country: USA
City: Las Vegas
Place: Co-op Live Arena
Scene: Giant Object, Overlay
Environment: City, Sports Venue

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