UGG: Lake Como's Elevated Fashion Journey
Fooh concept details:
A gigantic black UGG platform sandal floats majestically through the sky above Lake Como, functioning as an unconventional hot air balloon. This imaginative FOOH campaign showcases the iconic chunky footwear suspended over the picturesque Italian lakeside village, with the shoe's signature straps and platform sole clearly visible as it carries a traditional wicker basket beneath it.