Ulta Beauty x Ariana Grande: Airmail Romance

FooH Overview:

Brand: Ulta Beauty, Ariana Grande
Industry: Beauty, Makeup, Skincare
Creator: Reference

Fooh concept details:

Ariana Grande's Love Notes fragrance campaign transforms the sidewalk in front of Ulta Beauty into a magical runway where white envelopes cascade from above. As they land, the "ag" signature heart seals on the envelopes dramatically inflate, transforming into three-dimensional heart-shaped balloons that float skyward. This captivating FOOH installation creates a continuous cycle of falling and rising romance against the beauty retailer's vibrant pink and orange façade, bringing the perfume's emotional journey to life through the playful transformation of love notes.

Additional Information:

Country: USA
City: New York City
Scene: Giant Object, Floating Object, Falling Objects
Environment: City, Shopping Venue

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