Uniqlo: Tower Bridge Puffer Jacket

FooH Overview:

Brand: Uniqlo
Industry: Fashion
Creator: Metin Akçakoca

Fooh concept details:

London's iconic Tower Bridge transforms into a massive quilted puffer jacket, its gothic towers wrapped in puffy blue insulation against the grey winter sky. The historic landmark appears to be wearing Uniqlo's PUFFERTECH outerwear, suggesting even centuries-old architecture needs protection from unpredictable British weather. This clever Uniqlo FOOH ad demonstrates the jacket's warmth and water-repellent finish by showing that when even Tower Bridge needs bundling up, it's definitely time for proper winter gear.

Additional Information:

Country: UK
City: London
Place: Tower Bridge
Scene: Wrapped, Overlay
Environment: Bridge

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