Uniqlo: Warsaw's Monumental Warmth

Fooh concept details:

A colossal PUFFERTECH jacket engulfs Warsaw's iconic Palace of Culture and Science, transforming the landmark into a monument of warmth. The oversized dark green puffer gradually inflates and unfolds against the historic architecture, its packable design expanding to monumental proportions. As autumn leaves frame the scene, this Uniqlo FOOH ad showcases the brand's innovative insulation technology protecting even the city's most iconic structure from the chill, merging functional fashion with urban spectacle.