Universal Pictures: Bristol Bridge Takeover

Fooh concept details:

Bristol's iconic Clifton Suspension Bridge features a massive Bridget Jones movie advertisement spanning its length. The banner displays star Renée Zellweger in a pink outfit alongside the film title "Bridget Jones: Mad About The Boy," with a playful tagline reading "Bristol's Favourite Bridge" and "The Best Bridget Ever." This FOOH advertisement cleverly incorporates the landmark's name into the film's marketing.