Universal Pictures: Dragons Invade Mexico City

FooH Overview:

Brand: Universal Pictures
Industry: TV Shows & Movies
Creator: Unknown

Fooh concept details:

Toothless from "How to Train Your Dragon" lands on Mexico City's iconic Paseo de la Reforma, transforming the bustling avenue into a magical encounter. The beloved black dragon appears in stunning detail against the backdrop of the Angel of Independence, bringing DreamWorks' epic adventure to life in the heart of Mexico. This spectacular FOOH promotion for the film's June 12th release invites fans to experience the wonder of dragons in their own city, complete with an interactive AR filter that lets viewers bring these mythical creatures into reality.

Additional Information:

Country: Mexico
City: Mexico City
Place: Angel of Independence
Scene: Character, Flying Object
Environment: City

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